Know Your Customer (KYC)

customers w640 - Know Your Customer (KYC)republished from Cvent

Do you know who your customer is? Your customer is everyone. It’s anyone that engages with your business. It’s the job of the company to take special care of these people so that their quality of life and experience will be dramatically better after speaking with you. Presently, your customer is an unknown. However, technologies like Cvent are shedding new light onto your customer. Meetings/events are your opportunity to get involved. To this end, meetings technology is adding real practical value to a company’s revenue as they are your CRMs for those who affect your company’s progress….your client and potential clients.

Where does meetings technology play into KYC? It’s one of the first touchpoints to customers. According to Forrester analyst Lori Wizdo, two-thirds to 90% of the buying cycle is completed before a B2B buyer ever speaks with a sales rep. So meetings technology is not only your sales and marketing tool but your CRM. In 20 years time, if you don’t know who I am when I walk into the door at a meeting/event, you’ve already lost the opportunity to create value to me because at the end of the day, people are self-interested and it’s your job to cater to them, particularly at a meeting/event.

The ability of state of the art socially integrated meetings technology will help to get over the freaky line of having too much information about your attendees. It will help you to take special care of those people that matter to you the most. The freaky line will also be overcome because these technologies will be free to use for the attendee that will. Further, at some point, it will be too valuable not to use it.

The self interest of the individual to use best-of-breed meetings technology like Cvent will create powerful user incentives to become transparent in their actions because of their real practical value. Through the use of technology an attendees quality of life and experience at a meeting/event will be dramatically better. So…. how quickly do you want to know who your customer is?

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