Tag: GDPR

Watch out for the Opt Out: [the GDPR Series (11)]

Summary: The transition from “opt-out” to “opt-in” consent will affect the close and delight states of the marketing lifecycle. GDPR’s “opt-in” clause to hit marketing efforts of organisations. Silence, pre-ticked boxes or inactivity should, therefore, will be forbidden as consent henceforth. Eric Johnson’s study highlights that GDPR consent will halve list growth. Article excerpts from…

Read more Watch out for the Opt Out: [the GDPR Series (11)]

What is “Informed Consent”? [the GDPR Series (4)]

Summary: Data processing activity will require “informed consent” from data subjects which will require organizations to rethink their business models and user experience options. “Informed consent” is one of the prerequisite for data collection by organisations. GDPR stresses that data collected should be “freely given” and specific. Departure from conventional sign-up processes. Article excerpts from…

Read more What is “Informed Consent”? [the GDPR Series (4)]

Does Company Size Matter for the GDPR (Article 30)? Yes, to an Extent. [the GDPR Series (3)]

Article 30 of GDPR partially relieves Small and Medium Enterprises (SME), employing less than 250 people, from certain obligations. SMEs exempted from the obligations of Data Controller and Data Processor. GDPR maintains data processing for criminal convicts and special categories data in place for SMEs. Article excerpts from my forthcoming book – 99 Articles on…

Read more Does Company Size Matter for the GDPR (Article 30)? Yes, to an Extent. [the GDPR Series (3)]